Often hailed as the BEST Spicy-Hot barbecue rub in the World! This Signature Edition blend sources the very best raw cane sugar, sea salt, source-verified spices as well as the highest quality 350,000 Scoville-rated Habanero chiles available. In this Signature Edition blend you’ll also find smokey-hot Chipotle chilies, Ancho and New Mexico chilies as well as 13 other herbs and spices. The aroma is earthy and spicy, with the fragrance of habanero chiles immediately present. The flavor profile starts sweet and savory with hints of raw cane sugar, molasses, celery and garlic then in about 3 seconds slams into high gear with the flavor and heat of habanero chilies. This rub is HOT, but it also has a richness and depth of flavor unlike any other ultra-hot spice rub on the market today.